The other day a friend of mine asked me why I started a blog in my 50’s. She hinted (although didn’t come right out and say it) that blogging was for younger people.
At the time I gave her my standard answer of wanting to be able to work from home and work at times that suited me and my family rather than times that suited someone else’s business needs.
But when I got home, I thought about it a little more and realised there are many reasons why I started a blog in my 50’s. I thought I would share them with you so that you might be inspired to start one too…
I think, to begin with, it was a case of I just wanted to do something that I could run from home. I had been doing a 1.5 hour commute to work every morning and sometimes even longer than that to get home at the end of a very busy day.
I was fed up of motorways and roadworks and traffic jams. I used to dream about not having to travel to work, being able to work in my PJ’s if I wanted to and from my bed if I really felt like it. I just craved that choice I suppose, anything was better than sitting for hours in a traffic jam.
It wasn’t blogging that I set out to do, it was actually online marketing. I had heard about online marketing from someone and thought it sounded just what I was looking for. Being able to work online meant I didn’t have to go out to a place of work. Perfect. I started looking into it…
The more I looked into the different things you could do online, one thing kept piquing my interest. The opportunity that it gave to enable you to work from literally anywhere in the world with an internet connection.
I spent days dreaming about what this could mean. I could go to France for a month and just take my work with me. I could go to New Zealand and stay there for as long as I wanted without having to worry about getting back in 3 or 4 weeks because I had a job to go to.
The more I looked into this “online working”, the more appealing it became and the more opportunities I could see it offering someone like me.
I suppose the lure of being able to work from home was what got me started, but now I think that it’s the freedom that it offers that interests me most.
I learnt about internet marketing first. I learnt about how to promote products and services using social media. I learnt about how to nurture a list and build relationships with leads so that they became customers.
I also learnt about affiliate marketing and started out as an affiliate marketer (someone who promotes and sells someone else’s services or products for a commission). To be honest though, I didn’t do very well at it. It’s only now that I’ve discovered blogging that I know why I was so rubbish.
It is the skills that I have developed as a blogger that have taught me how to use all those skills I learnt as an online marketer and put them to use in the right way. A professional way. A business way. I was failing because I wasn’t using a proper strategy and I was doing everything haphazardly and in the wrong order.
If you know how this feels because you are trying to start your own online business or blog, why not grab a copy of my free email course Blogging Basics for Beginners where I will show you exactly how to set up your blog or online business for success. Just click here for instant access.
Anyway, at some point during my education in online marketing, I came across the concept of blogging. I loved it from the very first time I was introduced to it.
It fit in with my business which was helping new and small businesses to get started and to help them get found online faster. I was already coaching and mentoring people, the blog was just another way to reach my audience, and lots more of them too.
So my first blog was born. It was (and still is) attached to my business website and I share information, tools, hints and tips to those who are starting new businesses and need help with all things “online”.
It was some time later that I realised the true potential of a blog and how it could be run as a business in it’s own right.
I realised that if I could make money from my blog, I could, eventually, work entirely from home, or anywhere I chose, and this meant that no matter how old I got, I could potentially still work. This means I can carry on earning money for as long as I want to through blogging and so top up my pension.
This was a liberating thought because it meant that I don’t have to rely solely on the amount the government is going to pay me, or the little bits of pensions that I have accumulated at various places over the years while doing various jobs.
Having a way to earn money that I can set up now, and still see the rewards from in years to come was very appealing to me, and still is. It is what keeps me going on my toughest days.
But as I started implementing all I had learned as an online marketer in my blog, and I started seeing some money rolling in from it, I realised that I could also supplement the income that I was making right now.
I didn’t have to wait until I retired, I could start making extra money right away, and I could re-invest some of that money in tools and systems and mentoring programmes that would help me grow and develop my blog so that it is truly successful by the time I retire.
This means that I don’t have to worry about doing too much “work” when I retire. I am doing the work now and setting the foundations for my business so that the money will continue to come in even when I’m not working on my blog so much in the future.
How does that work? I hear you ask…
Well, I am writing blog posts now that contain links to products and services that I have created that will still be valid and relevant in years to come. I am also promoting other people’s products and services which they are continually updating and amending as things change so they too will stay relevant. I get paid a commission for every sale that my referrals create for the seller.
In other words, as long as my blog posts get seen by someone, and that someone clicks on my link within it and buys the product that is recommended, I get paid. I don’t need to do anything else once the post is written other than perhaps promote it a little on social media.
I will make sure that it is optimised for search engines so that even in 2 or 3 or 5 years time it will be found by people who are searching for information that it contains.
I don’t know about you, but I think that working hard now to secure a comfortable future is a great thing to do.
The other amazing thing that I learned while discovering the power of blogging and using affiliate marketing as a strategy, is that it is pretty much as close to a passive income as you are ever likely to find.
You do the work once, ie write the blog post, promote it and get it optimised for search engines. Then you don’t really need to do anything else other than maybe a little more promotion. The post will continue to get found by people searching for your product or service. They will continue to buy it and you will continue to receive your commissions. Simple isn’t it.
All this is pretty much done on auto-pilot, I’m making sales from a post I wrote about 3 years ago, and I haven’t touched it since I hit the publish button. How good is that?
As I said earlier, it is also a way of helping others to achieve their dreams which has been my goal and business aim for many years now.
As a blogger, I am able to reach people who I would otherwise never likely meet, and help them to start their online business or create their dream blog. I particularly like working with “older” people as I know they struggle with the technology.
I am able to help them in many different ways. I can share information about tools I have found or free resources that I have come across online. I do this in my blog posts.
I have created a free email course for beginner bloggers which takes them step by step through the process of creating a successful blog. (I want them to avoid the mistakes I made)
There is a follow on mini course to help those who want to take their blog or business to the next level which I also promote in my blog posts and on my website.
I also offer a full 1 year mentorship programme for those who want a complete hand holding service, and I am able to promote this and attract those who would like the help through my blog posts.
Many people have dreams of sharing information, inspiring or educating others or simply sharing their life experiences, and it gives me enormous pleasure to be able to help them in this quest.
As well as being able to mentor and coach people online through my online courses and through the use of technology such as Zoom and Skype, I am able to offer many additional services through my blog.
I spend a good deal of my life online, because that is where I love to be. As a consequence I am constantly finding out about new apps and tools that make life easier for business owners and bloggers.
I am the sort of person who can’t help sharing a good find. I used to only be able to share it with the people I worked with on a one to one basis. Now I get to share the good news with the whole world through my blog posts.
I have found ways to:
And lots more besides
I like to share these great finds with as many people as possible so that they can benefit from them too. Blogging lets me do this in a really efficient way.
So I guess the answer to this is simply that I didn’t know about it earlier. If I had known about blogging in my 40’s, and knew the true potential of it as a business model, I would most definitely have started then.
However, it’s never too late to learn something new. I am learning new things each and every day and I love it. It keeps me young, keeps my brain working and keeps the kids looking impressed with me.
I would never listen to anyone who said that I was too old to blog, and you shouldn’t either. If you want to start a blog then start one.
There is loads of help and support out there from thousands of other bloggers who were once where you are now. Learn from them and avoid the pitfalls and mistakes that can cost you time and money when you first start out.
I would love you to get your free copy of my Blogging Basics for Beginners email course. I will show you day by day, step by step what you need to do and how to do it. I explain the process you need to follow, the free or cheaper options for you to begin with, and I include little tutorials to show you how to implement them into your blog in simple to understand, (no tech jargon) instructions.
There you have it, why I started a blog in my 50’s
I hope this has inspired you to start blogging too and that it has shown you that it doesn’t matter how old you are, where there’s a will there’s a way.
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