Have you ever wondered why most new bloggers fail?
What I’m going to talk about in this post will probably make you feel a little uncomfortable, and maybe a little annoyed, as it will definitely make creating a successful blog a longer process for you. But I guarantee that if you take the advice within it, you will have a successful blog that is both attracting new viewers AND making money for you much faster!
Okay, let’s explore some of the reasons why most brilliant new bloggers fail.
Can you relate to any of this?…
“I want to do this but I don’t know how to get visitors to my blog”
“I want to be a full time blogger but I’m not making any money from it”
“I’m telling everyone I know about my blog and asking them to share it but I’m still not getting any new visitors”
“I know it’s possible to turn a blog into a business but I just can’t seem to get it working for me”
Did reading those statements have you nodding your head? Did you feel despondent?
You have got so many great ideas, dreams and goals for your blog and you are so excited about it
What if no one reads your blog? What if you it doesn’t work out for you and you can’t make your blogging dream a reality?
You probably joined a load of Facebook or Pinterest groups for bloggers and you are hearing all the time that it’s hard to make a business out of a blog right?
You may have even heard of those who have proclaimed that blogging is dead or it’s a waste of time these days.
Bloggers quit every single day. This is a reality that you must accept, and get used to.
It’s enough to make you think that perhaps those people who say it’s a waste of time are right and that no one these days can make a living from blogging.
But you’d be wrong. Let’s look at some actual FACTS.
Blogging is a BILLION dollar industry with WordPress users producing about 91.8 million new posts and 48.9 million new comments each month. (Source WordPress.org) and the number of bloggers is expected to reach 31.7 million in 2020. (Statista) which means it’s a growing industry still.
According to the blogging platform WordPress, over 409 million people view more than 22.2 billion blog pages each month. That is a lot of people who are looking for information, inspiration, education or entertainment.
A huge 36% of the Fortune 500 companies are using their blogs for thought leadership, product promotion and engagement. If these successful companies can see the value in blogging then obviously there is value in blogging still.
Notice that it’s getting more popular?
That means that there is still plenty of room for more bloggers.
Bloggers just like YOU!
Okay, I know, you want evidence – hard cold facts. So here you are. Here are some income reports from top bloggers.
Did you notice that this is income each MONTH not each year? Not too shabby eh?
I also did a poll of over 5,000 new bloggers from all over the world to find out what they were earning in their first year, and here’s what I found out…
Bloggers with no definite marketing strategy: $0 – $3,000
Bloggers using affiliate marketing: $500 – $8,000 per year
Bloggers selling own courses or products: $10,000 – $30,000 per year
These are averages of course but we can learn quite a lot from the information here…
Having a strategy really helps to build a blog faster. Having your own products and services will earn you more in the early days.
(When I first started blogging I had a few affiliate links scattered about my blog and a few of my own little mini-courses that I charged £9.99 for. I was making a whopping £500 per year. Since learning to market myself strategically I am now making that a day. I share this not to gloat, but hopefully to instill in you the importance of working strategically. You are going to need a plan for your blog if it’s going to be successful and make you money).
To get back to my survey of new bloggers, even conservatively, and with no real marketing strategy it is possible to make money from your blog, our average blogger was making $3,000 per year in their first year. That’s not too bad at all is it?
Imagine having an extra $3,000 next year. What would you do with it? Vacation for your family? Special gift for someone? Pay off some debts?
Let’s say you create a digital course. Let’s say you charge $200 for the course. If you sell just 10 courses a month you will earn $2,000/month. Over a year that’s $24,000 – and that’s just for one course.
Now let’s say you also sell someone else’s course, a top player in your industry whos course you took and found to be invaluable. Let’s say that course is $2,000 and you get 50% commission for each one you sell. If you sell just 10 of those in a whole year you will have earned $10,000. Wow, your income is now $34,000 and you haven’t even left the house.
I like to show things in monthly terms because a successful business is based on recurring revenue. You need to manage the months, quarters and years in terms of growth. You also need to be able to predict your revenue if you are to build a successful business from your blog.
The average earnings in the US are $57,000 a year according to the US Census Bureau and just £29,000 in the UK according to www.ons.gov.uk
So if you’re making $34,000 (£26,000), I think we can safely say that you’re doing okay.
And bear in mind that this is a conservative estimate taken from brand new bloggers in their first year. What if you sold 15 courses a month and make 20 affiliate sales? Your earning have now reached $56,000 (£43,000) – and that’s from one course and one affiliate link. What if you had 2, 3 or 4 of each?
Potentially you would now be making well over $100,000 per year from your blogging business. Do you still think it’s not possible to make money from your blog or that blogging is a waste of time?
I’ve made thousands of pounds from just my online courses. Here’s a snapshot of my PayPal receipts for just one week.
Do you notice the recurring payments? These are amounts that I receive month in, month out from people who are paying for courses that offer a monthly payment option. You can easily set these up too.
So, take a deep breath and gather yourself. You now know that you CAN make a living doing this 🙂 and there’s more than enough room for you as a blogger too.
There are a lot of gloomy facts about the failure rate of new businesses. Here are some facts which where gathered by smallbiztrends.com between 2011 and 2016
Although these numbers do fluctuate over time, and within industries, the honest truth is that more than half of new business do not last into their fourth year and according to one Gallup poll 80% of new businesses folded within their first year.
Blogging, unfortunately is one of the industries where the failure numbers are highest.
I started my first blog in 2012. I was part of a community of over 200 new bloggers. Today there are just 5 of us left. Just 5 who are making a living out of our blogs. That’s a whopping 97.5% failure rate, or, as I prefer to look at it, a 2.5% success rate.
What happened to everyone else?
Well I guess they are back doing whatever it was they were doing before. Very few bloggers are able to make a full time living out of it and most of the ones I started with quit their blogs years ago.
What was the problem, I hear you cry?
They focused on getting their blog to make them money right away.
Are you a little bit confused right now?
At this point you are probably saying to yourself “well how’s that a problem, isn’t that what you’re supposed to do?”
Here’s why that seemingly logical thinking is actually 100% wrong…
(Click continue to see part 2 of this story)