Have you set your Christmas blogging goals yet? No? I know it’s still only November, but really, you need to get a move on.
Most marketers will tell you that you need to be promoting your products, services, promotions or holiday content at least 47 days before the holiday. This is so that it gets time to get viewed a few times before the big day.
Why do you need it to get viewed a few times? Won’t that just annoy people? Find out the answer to that here….
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Okay, this is a bit sciency but I’ll do my best to keep it simple. It has something to do with how we process information.
Think for a second about all the things that you are bombarded with in just one day. Updates from your friends, emails, posts on Facebook, Snapchat, Instagram and LinkedIn, as well as all the adverts. And that’s just online. Now think about all the things you are bombarded with offline.
There are simply thousands and thousands of bits of information that have all been trying to grab your attention all day. How many of them did you actually take any real notice of?
By real notice, I mean you stopped, read, acted upon and engaged with it. I bet there weren’t many and I bet most of them that you did notice were not online either. Red lights while driving, your kids asking for something, your neighbour shouting hello. These things we tend to notice. Things online we tend to ignore, or at best, skim over.
It isn’t that we are being rude. It isn’t even that we don’t want to take notice of or engage with posts that are presented to us. It is simply that we don’t have time to notice and engage with every little thing.
Psychological research has suggested, and it is now widely acknowledged, that we need to see something at least 7 times online before we actually NOTICE it. Yes it may have caused us to glance for a second, or spare it a passing seconds thought. But other than that we have pretty much ignored it.
But seeing the same thing over and over again helps it to embed itself into our subconscious. We don’t know it, but it’s making itself known to us at a subliminal level. A level we are not conscious of, and yet is very effective.
If you see something for the fifth or sixth time you will start to feel that it is familiar. You will start to notice it and wonder what it is. It is this fifth or sixth time of seeing something when you will more likely to read, click, engage in some way with it. It is the sixth or seventh time that you are likely to buy what it’s selling.
Now that you know that your content needs to be seen at least 7 times by someone before they start taking notice of it, how long does that leave you to get yours out there before the big day comes and it’s suddenly too late?
As I’m writing this, it’s 14th November, and just 6 weeks from today it will be Boxing day. If I were to promote this post just once a week every week until Christmas it would be too late by the time anyone saw it 7 times.
So what can I do?
I am going to promote my blog post everywhere my potential audience is! Facebook, Twitter, LinkedIn, Vero, Mix, my own blog and especially on Pinterest.
My audience tends to be on several different social media platforms. This means that I can promote my content on different platforms but still get seen by these people. As it is not always in the same place it is less annoying and less obvious that I am promoting something. But the subliminal message is worming it’s way in.
The trick is to make sure that people can instantly spot me on any of the social media platforms. This means that my branding across them has to be consistent. I need to look the same on LinkedIn as I do on Facebook or Twitter. Here’s an example of what I mean…
This is an example of how I have branded my business online. As you can see, I am using the same fonts, colours, text sizes and images no matter whether it’s Facebook, LinkedIn, Pinterest or Twitter.
I am also using the same colours on my website because I want people to be sure they are in the right place if they click through to my website or blog from an offer of mine that they have come across online.
If I was making an offer of a reduced course fee for the Christmas period, I could create a post, or a pin that would include these colours, fonts and images. I would make the exact same offer across all the platforms but people would start to recognise me. See below…
Can you see how even though these promotions are on different platforms, if you were to see it on one, you would recognise it instantly on another. This is a really easy way to get your content seen more times by the same people without looking or acting spammy.
Oh, and by the way, as a thank you for reading this post, you can actually get a 10% discount on my blogging course. It’s called Blogging Basics For Beginners and you can sign up by clicking the image above.
Goal 1: Create your templates
Hop onto photoshop or Canva and create some templates for your social media platforms. Canva have ready make template sizes for all the popular ones. Create posts or pins for your promotion so that you can begin to share it.
Goal 2: Set up your scheduling
Being able to post often enough to catch people’s eye means having to spend your life on the social media platforms, unless you schedule your content.
Facebook has its own scheduler built in so use that.
For Pinterest and Instagram you can use a free scheduling tool called Tailwind
For Twitter and LinkedIn you can use a tool called buffer that allows 2 profiles for free.
Schedule your posts to go out at least once a day on each platform, at the time your audience uses the platform. Don’t be scared and think you will just annoy people, they probably won’t even be shown the post on most occasions.
Goal 3: Monitor your results.
Have a look on Google analytics to see where the traffic to your offer is coming from. Acquisition > social > network referrals. Promote even more to this platform. Also promote more to the least successful platform to see if you can drive the results.
Now you have all you need to go and get ready for Christmas. You know how long you’ve got before the big day. You know how many times your audience needs to see the promotion before they take notice of it. Now all you need to do is decide when your start day is and then go for it.
Don’t forget, if you’re not sure how to set your blog up properly you can sign up for my free 7 day email course Blogging Basics for Beginners where I go through the whole thing with you in simple, easy to follow, actionable steps. You will have a great blog ready to go by the end of the week.
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