Wow, can you believe that we are on lesson 6 already? You have done amazingly well keeping up with all the challenges and doing all the hard work that is going to get your blog off to a flying start.
If you missed lessons 1 – 5 you can catch up here:
I also will remind you once more that this blog contains affiliate links which means that if you click on one and then go on to make a purchase, I will receive a small commission at no cost to you. This is one way that I monetise my blog and I will be showing you how to do this in the next lesson so be sure to come back for that one.
In today’s lesson I am going to show you how to use keywords and tags to get your blog found by people who are searching for the answers to the questions that you are answering, or the service you are providing or the goods you are selling.
Like everything else about blogging, it’s easy when you know how but if you don’t know how you are missing out on opportunities of people finding you online.
Step 1. Keyword research
Keywords are words or phrases that people use to find things online. If someone typed in to Google search bar “Beautician in Birmingham” there would be 2 keyword at play here, beautician and Birmingham.
If you are a beautician in Birmingham you would want to be found if someone keyed those words into a search engine wouldn’t you? You would want this free way to get in front of a potential customer (or reader to your blog).
To be found more easily on Google you need to do a few things:
- You need to think carefully about the keywords that are associated with your blog. If you are a blogger helping new moms then obviously keywords such as new mom, new baby, mommy, infants, newborn, maternity etc would be useful to include in your content. Make a list of as many as you can possibly think of.
- Get help from Google to find more. Key in a typical search phrase that a potential reader of your blog might use. Keeping to the above example let’s say you key in How do i get my newborn to get into a routine. Take a look at the results that Google presents you. Take notice of the headlines they use, the words within the meta-description (the couple of sentences underneath the headline). Make a note of any you hadn’t thought of. Now scroll to the bottom of the page. You will see here that Google shows you actual search phrases that people have used around that phrase. These are potential new headlines for your next posts. Invaluable insights!!!
- Make a list (or spreadsheet) with all the keywords that you have found related to your topic.
- Use Google Keyword Planner to find out how many times those keywords were actually searched for over the last month. This will tell you which ones are the most popular and therefore worth a bit more effort in promoting in your blog posts. If you need a little help with this watch this short video tutorial.
Okay, so now you have done some great keyword research and you have got a great idea of the types of words and phrases that your potential readers are using to find information relating to your topic.
Step 2. Use these keywords in your posts.
Now that you know the kind of keywords or phrases that people are using, you need to start including them in your blog so that Google will see your blog post as relevant when someone keys in those words and as such will show it as a result.
This process is called SEO or Search Engine Optimization. It is what helps Google to promote your content and index your blog. You need to made really good use of it because it is a totally free way of promoting yourself on the biggest platform on the planet FOR FREE!
So how do you use these keywords in your posts?
Firstly you need to decide which keyword you want to be ranked for in your current post. Let’s say you are going with that example above about getting a new born to get into a routine. You obviously want to include the words newborn and routine in your title.
That meta-description I mentioned earlier (the couple of sentences on Google below the headline) this is taken from the first couple of sentences of your blog post so you need to make sure it is catchy and encourage to click to read your post.
There is another way to change the meta but we will cover that somewhere else. Let’s keep it simple for now.
Your first sentence therefore needs to include those keywords and you need to entice the person on Google to click through to carry on reading your post.
It could be something like…
Trying to get your newborn into a routine? Find out my top 5 tips to easily and quickly establish a routine with your newborn baby.
Notice how I have used the words newborn and routine twice in these first couple of sentences, but without “keyword stuffing” and looking spammy. The more often you can use the keywords in your content the more relevant Google will think it is to the searcher, and therefore is more likely to show your post as one of its results.
Your post would then obviously be your 5 tips to getting a routine established.
I din’t use a list by accident either. People are really eager to click on lists. It has been proven in lots of tests in online marketing that lists are a good way to entice readers. For some reason too, odd numbers work better than evens – go figure…
You also need to put your keywords in the body of your post so mention them two or three times in the text and make sure that you also include them in the very last sentence.
Another place to put your keywords is in the images that you include in the post. When you upload an image you be offered a place to include an Alt tag or alternative text option. Make sure that you use your keywords in here too. You can just enter the title of your post if you’re not sure what else to do.
Step 3. Complete the Tags section
If you have a look at the side panel of your blog, to the right of where you are typing and above where you set featured image, you will see a section entitled Tags.
You need to enter as many of the keywords you found in your research as are relevant to this post in this area.
You might also want to consider adding a location in here too, especially if you are trying to attract readers from a certain area or geographic location, like the beauticians in Birmingham we mentioned earlier.
Add as many keywords (or phrases) as you feel will help your post to be found and when you’re done click add. You will then see them appear below the box.
You will notice it also says choose from the most used tags? The next post you want to add your tags to you can click here and it will show you all the ones you have used so far so you can just click on the ones you want to use again in the current post.
Step 3. Create content that gets clicked.
I have written a whole post related to this on my business website so if you want to know how to get your content to be liked, shared, commented on and re-tweeted, have a look at this post How To Create Content That Gets Clicked
It will talk you through the different types of content and how to create them such as:
- Which websites to use to find free images for your blog
- A free graphic design tool that will help you to create totally unique images, banners, landing pages etc for your blog
- A free video creation tool that makes videos straight from your blog posts
- A free screen capture tool for creating images and videos
- and much more more.
So now you need to go away and have a look at your posts. Here’s the homework…
- Do your keyword research – if you didn’t do it earlier
- Check your posts have the keywords that you want to be ranked (found) for in your headline. If not change your headline to include them
- Check that your first couple of sentences would make someone want to read more
- Make sure that you have put your keywords in at least 5 times throughout your post
- Make sure you have put the keywords in the alt tags (alternative text) section when you upload your image. You can go back and edit your image after uploading it by clicking on it and then clicking on the pencil icon that appears above it.
- Make sure you have included your keywords in the last sentence.
- Make sure you have completed your tags section
That’s the end of today’s lesson. Join me for lesson 7 where I am going to be showing you how you can make money from your blog. YES, MAKE MONEY FROM YOUR BLOG!!!
Now that you have put in all this effort, and there will lots more effort to come, you will want to at least cover your costs for your time and the knowledge you are sharing.
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See you back here shortly…