If you are wondering how to find and join Pinterest group boards you are in the right place. Welcome, I’m Lynne and I’ll tell you all I know about Pinterest group boards, how to find them and why they are good to join.
Pinterest is becoming one of the most used search engines on the internet. Yes, that’s right, a search engine. Pinterest is as much a search engine as it is a social media site. It relies on keywords to show people content that they are searching for.
The success of your pins will be determined by how many people find them, re-pin them and share them. This is why group boards are important. But you need to to choose the right group boards, because if you don’t they can do you more harm than good.
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As I said earlier, Pinterest is all about getting your pins in front of as many people as possible. The more people who see your pins, the more likelihood you have of them being re-pinned. It is this re-pinning that will eventually lead to even more people finding them and re-pinning them. The more people who interact with your pins the more chance you have of someone clicking on the pin and visiting your blog, or website.
Your pins can be found by people carrying out a general search and entering something into the Pinterest search bar. I have looked for blogging tools here as you can see…
I have entered the phrase “blogging tools” into the search bar and Pinterest has looked for pins that are related to those keywords and presented them to me as options. This is much like how Google and every other search engine works, so keywords are important for your pins. But they are also important for your boards, here’s why…
The more relevant boards your pin can be on the better, as it will have more chance of being spotted and shared. If you can get your pins on to relevant “group boards”, all the better. By relevant I mean boards that have the keywords in their titles or descriptions, but I’ll talk more about that in a moment.
Group boards are important for you to be able to grow your following and increase your viewers, because they have many contributors, and thousands of followers.
Imagine I run a group board and I have 1200 pinterest followers, you join my board and post some pins of your own. Let’s say you have 1200 followers too. We both now have an opportunity for our pins to be seen by 2400 people instead of just our own 1200 followers. We have, in effect, doubled our chances of our pins being clicked on.
As each person who contributes to a board has followers of their own, this means that if your pin ends up on one of these group boards, there are thousands more opportunities for it to be re-pinned, tried, commented on or clicked, all of which will help Pinterest promote it further for you.
Because each person on a group board has a following of their own, their followers can potentially get to see your pin too and then share it on their boards or group boards. As you can see the numbers of eyes on your pins soons begins to grow rapidly.
This is how your pin can become viral. Group boards are a must if you want as many people as possible to find and click on your pins.
Okay, now you have the gist of what group boards are and how they can help you to get more views of your pins. But you can’t just go ahead and join any old group board, oh no.
The group boards that you join need to contain the keywords that you want to be ranked for. Remember me telling you it has to be a relevant board? As an example I am a blogger, I help other ladies to become bloggers and I share tools and information about blogging to help them start their blogs.
All the words in bold above are words that I want to be ranked for, they are words that tell Pinterest what my profile (or business) is about. This is important so listen up…
Pinterest doesn’t actually “see” your pretty pins. Not exactly. It does a kind of quick scan to decipher what it’s potentially about. This can lead to some random results like I’ve shown below. I actually asked for flower baskets, but somehow I get shown a picture of some dresses???
Pinterest has picked up the words “flower” and “basket” in my search request, and the random picture of dresses has been shown because the image shows flowers on the dresses. Pinterest doesn’t know that this has nothing to do with flower baskets because it’s not a human being.
Instead Pinterest uses cues to give it an idea of what the pin is about. These cues come from the text within the pin itself, the image used on the pin, the text contained in the description of the pin (including hashtags) and the board to which it was pinned.
If your pin is on a board that is relevant to the topic is is depicting, it will be far more likely to be recognised by Pinterest as a relevant result, and therefore far more likely to be shown as a search result.
If you pin your pin to a board that has nothing to do with the topic of the pin, you will confuse Pinterest and you will not get as many impressions.
Therefore, I need to be just as aware of keywords when I am looking for boards to pin to as I am when I am creating my pin and description.
When I am looking for group boards to join on Pinterest I need to look for boards that include these keywords. It would be no good, for example, if I joined a photography group board as I am not a photographer and therefore my pins would not be relevant to it, and the board would not be relevant to me or my pins.
So the first thing you need to know is how to find and join Pinterest group boards that will help you to get your pins found by Pinterest and therefore more viewers.
First way: You can use the search bar to look for boards that are related to your industry. For example key in blogging into the search bar. Then click the drop down arrow and choose boards. You will now be presented with lots of boards that are related to the subject of blogging. Now try it with your subject or industry.
You will then have to choose a board (probably one with lots of pins on it) and click on it to open it. You are then looking for boards with lots of contributors rather than just one person. It’s a laborious process so you will need to allow plenty of time.
You can tell a group board because it will have lots of photos of contributors rather than just one person. This is an example of what you are looking for…
You can see that there are 111 contributors to this board. It also says group board in the title and it says that it’s a group board in the board description.
Second way: Find someone you follow and see which group boards they are a member of. To do this you will need to click on their profile and then click on boards. This will bring up a list of the boards that they contribute to . You are looking for the ones that have more than one contributor ie the boards that are not their own personal ones.
hint: a lot of bloggers will put the same cover image on their own boards, which means that those boards that have a different cover image are likely to be the group boards that you are looking for.
Third way: You can check out some Facebook groups, there are plenty of people who are asking for new contributors to their new group boards on Pinterest. In fact, I joined one just yesterday by using this method.
Okay, so now you know how to find the boards but how do you join them? Well, to be honest they are all different depending on what the owner of the board wants you to do.
Mostly though you need to first follow the board that you want to join as the owner can’t add you unless you are following it.
The board owner usually puts what you need to do to join in the description of the board, much like they have done in the example above
“To become a contributor follow me ( A Sprinkle of Joy) on Pinterest and email me at firstname.lastname@example.org”
You need to follow the instructions exactly as directed on the board otherwise you will not be added.
Remember, in the email you need to tell the board owner what your blog is about, and give them the URL so that they can check it out if they need to. You can also put your Pinterest handle on their too so that they know who they are looking for.
Sometimes it can take a few days or even a few weeks for the owner to accept you on to the group board and this is not unusual. Sometimes you never get a reply, this is sadly not unusual either. You just need to keep trying and keep finding more boards to request access to.
As many as you can get on to that are relevant to your industry or topic. Ideally you should aim for 50 as a starting point. I know, that seems like a lot of work and to be honest with you, it is. But, if you want the results you have to be prepared to put in the effort.
Remember the whole idea of pinterest is to get as many people seeing your pins as possible. Joining group boards is just one strategy that you can use on Pinterest but it is a good one. It is totally free to do and it doesn’t require any special Pinterest knowledge.
Group boards are the fastest way of getting more views and clicks for your pins and you should not ignore them if you are serious about making Pinterest work for you as a marketing strategy.
Hopefully I have helped you a little bit with your Pinterest marketing by letting you know how to find and join Pinterest group boards.
If you want to learn more about keywords and search engine optimisation I have written a post all about it which you can read here.
I hope you have found this post useful and if you have I would love it you could share it so that others can learn how to find and join Pinterest group boards too. I have included some popular social share icons so please just click away.
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