Okay, so you all know by now that I’m no spring chicken. I am a baby boomer (over 50) and so technology has sometimes been hard for me to grapple with.
I didn’t know what a blogger was until just a few years ago, and I had no idea that people spent their days videoing themselves to show the world how they lived their lives. Vlogging it seems is the new blogging 🙂
By the way, this post contains affiliate links which means that if you make a purchase from one of these links I will receive a small commission at no extra cost to you. I only recommend goods and services that I have tried and trust myself.
Back when I started out as a blogger I was very hesitant about trying out new technology. In fact, I would do my best to avoid it. This was a big mistake and here’s why…
To get your post ranked by Google, and found by your audience, it first needs to be indexed so that Google actually knows it exists. I didn’t know this. Or rather I did but when i looked into how to get it ranked it seemed really complicated so I ignored it.
I had no idea at that time what a HUGE mistake that was.
I was busy writing my blog posts, checking my keywords, (I did know about how important they were from the very beginning) and making sure that I was staying on topic and adding value in each of my posts.
I was working really hard on these posts and they were taking a few hours each to create. I was publishing them regularly – but no one seemed to be reading them.
I couldn’t understand why. I thought I had done all I needed to do to create a post that someone would get lots of information from and that would help them to overcome a problem or alleviate a pain point. Why then was no one reading them.
Well it turns out that no one was reading them because no one knew they were there. I had not syndicated them and I had not asked Google to rank them.
By fearing the technology that would help me to get my blog noticed online I had effectively doomed it to failure. No one would ever see my wonderful posts unless they accidentally stumbled across them while looking for someone or something else.
I am worried that other people (particularly people of a certain age) are making this mistake too. That is why I am writing this post.
If you want your blog to be seen, then you have to shout about it from the rooftops and tell everyone that it is there.
Click here to find out how to get your blog indexed by Google in 3 easy steps Neil Patel explains it much more eloquently and quickly in his video than I ever could here.
See, it’s not that difficult is it? And it only takes a few seconds each time you publish a new post to tell Google about it and get it to take a look and rank it for you.
And another thing!
Another mistake I made because of my fear of technology was to not include videos, images, content upgrades and all the other things that make a blog more interesting and engaging. To find out how you can sort this out, read my post How A Baby Boomer Gets Thousands of Viewers to Her Blog
If you need some help with all of that then just click on the image below and grab a copy of my Ultimate Starter Kit for Bloggers.
My early posts are just a load of words, in great big paragraphs, that were just too much to scan over and too off-putting to keep people on the page.
This was a another big mistake because this affected my ranking (now that I was actually being ranked).
You see, you need your bounce rate to be low and your time on page to be high. If you are wondering what on earth I am talking about then you probably haven’t got around to installing Google analytics on your blog. Here’s another great video to show you how to install Google analytics to WordPress in 2018
So, a quick and dirty lesson on analytics. Your bounce rate is the percentage of visitors to your blog that exit from the same page they landed on. In other words, they do not visit any other page other than the one they came into your site on.
Let’s say 10 people click on your post and start reading it. If all 10 people only read that post and go nowhere else on your site before exiting then your bounce rate is 100% – which is bad.
If the same 10 people but this time 5 of them visit another page or post on your blog then your bounce rate is now 50% – which is much better.
Google sees low bounce rates as an indication that the content is engaging and keeping people on the site. This is a good thing because Google wants to promote sites that inform, educate, entertain and inspire their visitors. This means that Google will rank your site higher.
If you can keep your readers on your blog for longer this is good too as Google will see that people are actually spending time reading your blog rather than just going in and then bouncing right out of it again.
There are a couple of easy ways to encourage readers to stick around:
- Add links to other posts within the post you have created.
- Have a bio on the side of your blog that tells your readers a bit about you so that they spend a little time there too
- Add some images that they might want to look at for a while
- Add links to pages on your site that contain things like printables, downloads, resources etc.
But the biggest mistake of all…
Yes, that’s right, I haven’t finished yet. The biggest mistake of all was not making money from my blog.
It wasn’t that I didn’t know that you could. It was that I was scared to try. What if I cocked it up? What if the links didn’t work? What if I didn’t complete the applications properly and got turned down?
What if – the biggest cause of doing nothing that I know of. DON’T let what if stop you from making the biggest mistake of all – not making money from all your hard work and effort!
I know it can be daunting when you are starting out as a new blogger. There is just so much to learn and so much to think about and so much to do. But that’s okay because we have all been there and I know exactly how you feel.
That is precisely the reason I started this blog, to help people just like you, just like me, who are fearful of technology and missing out on opportunities because of it.
I have spent the last few years doing courses, finding tools and apps and plugins and pretty much anything I can now get my hands on to help me make my blog a success, and because I have done this, you don’t have to.
You can find my list of 12 free and easy tools for technophobes right here – and how to use them:)
I have also found a lady called Michelle who is absolutely amazing and helps new bloggers to start making money from their blogs by showing them step by step what they need to do.
Her short course is called Making Sense Of Affiliate Marketing and it goes into incredible detail about how to create those amazing posts that hold readers attention and how to find and create images for them and also how to make money from them.
I only found out about Michelle a few months ago through a Facebook group that I was a member of but I am so glad I found her. I took her course, which only takes a few days to complete, and I have never looked back.
I thought I knew lots about blogging but Michelle is incredible and so generous with her knowledge and expertise. I would definitely recommend that you take a look at her course right now Making Sense Of Affiliate Marketing.
Are you still fearful of technology?
I hope not because I hope that I have shown you, with the help of some friends that I have come across online. that technology doesn’t have to be scary and certainly shouldn’t stop you from making the most of your blog.
Have a go at one or two of the things I have mentioned in this post and see for yourself how simple it is when you have someone to guide you and show you how to do it.
Honestly, there is nothing to fear and I really really really don’t want you to make the mistakes that I made and have your blog suffer for it.
I made some humongous mistakes when I started blogging – don’t let your fear of technology cause this to happen to you.