Here’s my blogging for dummies post. You might want to bookmark it because it contains links to lots of other useful content and it’s doubtful you will want to read all of it in one sitting.
To be honest, I don’t really like the term dummies because that would suggest that you are not forward thinking, bright and articulate, and I know that you are.
How do I know that you are all of these things? That’s easy, you found your way to this post. Okay so you might have come across it on Pinterest and just clicked a button and here you are, or you may have seen it on a Facebook page and clicked over from there, but the fact that you are here tells me 4 things about you…
Note –This post includes adverts and affiliate links which means if you make a purchase through any of these links I’ll earn a small commission at no extra cost to you. It helps me support the running of this website and continue to publish helpful content. I use whatever I promote for my own business, which is why I’m happily an affiliate! Thank you for your support!
The first thing it tells me is that you are thinking about blogging. You might have had a tentative dabble and be in the first throws of your new blog, or you might be wondering what exactly blogging is, and whether or not it’s for you.
The fact that you are reading this post means that you must want to know at least a little bit more about the subject of blogging and how to get started.
The second thing it tells me is that you are a little bit more than just curious. The fact that you have begun to read this post which is entitled Blogging for Dummies suggests that you want to learn how to do it. Blogging for Dummies is usually interpreted as an instruction manual, something that will teach you how to blog; using basic English and strategies.
The third thing it tells me is that you have got something you want to share with the world. The whole point of blogging is that you share information, knowledge and expertise or you inspire others to do something or you entertain them with your blog topic.
The fourth thing it tells me is that you are articulate. You are able to get information across to others in a logical and formatted way. Okay, you might be poohing this statement, you may say that you are an awful writer or you never know what to say when you start writing. Blogging these days doesn’t have to be done in a written format. I’ll tell you more about that in a minute but first let’s get back to the main reason for your being here…
A blog is a collection of articles (or posts). Imagine a blog as a magazine, the posts are the articles that make up the magazine.
The posts can be on pretty much any subject you can think of. If you have a passion for something, you can blog about it. If you can do something that others can’t, you can blog about it. If you have found something wonderful that you would love to share with others, you can blog about it.
There are blogs on pretty much any subject you can think of. Try it out. Type knitting blog into Google and it will show you pages of the blogs that are about knitting. The same will be true of any subject you pick to search for related blogs.
A blog post should be one of 5 things:
The best blogs will be a mixture of these 5 things so that the readers are kept interested and will therefore come back when something new is published.
In this post I have included links to other posts that I have written that will explain in detail how to write a great blog post, and how to create content that gets clicked and viewed. You will see these in the following paragraphs so keep an eye out for them.
As far as who can be a blogger is concerned, well pretty much anyone can be a blogger. As long as you are happy to create content for your blog on a regular basis, you have something of interest or value to share with others and you are not afraid of hard work, you can be a blogger.
Let’s say you are a keen cook. You specialise in Vegetarian dishes and your friends are always asking you for ideas to spruce up their dinner table. Your blog could consist of recipes, information about vegetarian ingredients, where to find vegetarian ingredients, what are the best meat replacement options as well as information on health benefits of vegetarian diets.
The posts could contain videos of you preparing a dish, or someone else preparing a dish. The posts could include links to shops online where your readers can purchase the ingredients. You could be paid a commission for this referral too, but for more about how to make money from a blog, please read this post
When you have a passion for something, you will never run out of things to say about it. There is also the fact that you can say the same thing in many different ways, for example…
That’s 3 completely different posts about the exact same thing. Re-purposing content is a a common way for bloggers to get more mileage out of their ideas and posts.
That’s easy. Download my Ultimate Starter Kit for Brand New Bloggers here and I will walk you through the whole process in an hour long video tutorial.
You can stop and start the video whenever you wish so that you can follow along with me at your own pace. If you get stuck, I’m just an email away to help you out. I would, however, recommend that you watch the video through once before following along with me as I don’t want you to jump the gun in certain places and confuse yourself.
If you just want to get on with it, you can start right this minute by getting your domain name and hosting service here. I recommend TSO to all my clients, and have been using them for my own blogs for over 5 years now. They have excellent service and they are the cheapest I have ever found for the services they offer. If you use this link you will even get a 10% discount off their already amazingly low priced packages. Just enter Nov-offer where it asks for a coupon code.
Just follow the instructions and choose the package that best suits your requirements and you can be up and running in just a couple of hours (or you can then download my Ultimate Starter Kit if you need it).
A blog is usually created in a less formal style. It tends to be “written” in a conversational style and so has shorter sentences and less long words.
The paragraphs are also much shorter in blogs than they are in books or academic papers. You will hear the term “white space” banded about, this means the space between the paragraphs. Bloggers like lots of white space. It is acceptable for paragraphs to be no more than 2 or 3 sentences in length when blogging.
I had a hard time getting used to this style of writing because I had been taught to write academically which means that sentences and paragraphs are much longer. I was also told not to use apostrophes but when blogging this is perfectly acceptable – and expected.
I have created a whole blog post devoted to how to write a great blog post which you can read here. It talks you through the whole process, from how to create your headline to how to sign it off and everything in between.
The short answer is yes. There are several ways for you to monetise your blog:
The easiest way to make money from your blog is through hosting adverts, but you only earn a penny or two at a time so it takes a long time to get anywhere if you are new blogger with few readers.
The quickest way to make money from your blog is through affiliate marketing but you will need to have a few published posts on your blog before you apply to become an affiliate with most companies.
The most profitable way to make money from your blog is to create something of your own to sell. This way you get to keep 100% of the profits (or at least a heck of a lot more than if you are selling someone else’s products or services). But this takes time, expertise and patience, as well as an understanding of marketing and promotional strategies.
Have a read of each of the 3 posts above to get a better understanding of the options that are available to you and to see which one you feel would suit you best.
Getting readers to visit your blog is one of the biggest hurdles for new bloggers. It is soul destroying when you spend hours and hours creating content, and then no one reads it.
Don’t despair. There are a few tips that I can share with you that will help you to get visitors to your blog sooner rather than later.
One of the most important things is your content. You need content that people are going to click on. You need a headline that entices them. You need to be answering a question, providing a solution to a problem or overcoming a pain point for them.
Here is a post that I created a while ago that will tell you how I got thousands of viewers to my brand new blog. You can read it here.
Once you have done all that, have a read of this post where I will share with you the Power of Pinterest and how it skyrocketed my blog visitors. You can read about that here.
These 2 posts should be all you need to get you started, and your visitors rolling in. It is pretty much then just a case of rinse and repeat. Create new and better content consistently. You can go back to your old posts and edit them to include updates or add new links to them too.
As I mentioned earlier, there are several ways in which you can now create information to share with your readers and keep your blog interesting for them.
Videos, podcasts, Youtube links, tutorials to name but a few. This is great as it keeps blogging interesting and I love trying out all these new ways of interacting with my audience.
It can be a bit daunting when you first start out blogging though as you don’t know how to create all these amazing things for your blog.
Fear not. I have been roaming the internet for 5 years or so now, collecting loads of tools that are both easy to use and FREE! They will help you to do all manner of things including creating amazing unique images right up to creating short videos or e-books right from your blog posts, I kid you not.
I put together a list of my 12 favourite free and easy tools for technophobes and you can have a look at them right here.
Okay, I have shared with you:
Now it’s over to you. There is nothing left now for me to say other than it is now time to apply everything that I have taught you. You need to take action and start doing what you have read. It is the action that will bring about the results that you are looking for.
I wish you well and hope that you have found this, and my other posts useful. If you have, I would love it if you would share this post with others so that it might help them to start and grow a new blog too. I have included some popular social share icons so please just click away.
If you have other tools or tips that you have found valuable and useful please don’t keep them to yourself, share them in the comments below.
I’ll be back in a few days with some other useful tidbit, tool or piece of information to share with you so make sure you look out for me. If you don’t want to miss it just subscribe to my blog and I’ll drop you a quick email next time I publish something.
Psssst! I’ve just started a brand new community on Pinterest and I would love for you to come and join me. It’s called Blogging for Beginners. The community, as it grows, will give lots of hints, tips, ideas and strategies to help you to grow your blog faster – not just Pinterest stuff either, so come and have a look by clicking here.