This blogging for beginners post is designed to do just that – help beginner bloggers to start a blog. I have written it in plain and simple English so you won’t be put off by the technical mumbo-jumbo that seems to be rife in the world of blogging right now.
If, like me, you are coming to blogging later in life, I can assure you that once you get up and running it will be the best thing you ever did.
I get to talk to people just like me (and you) every day which is lovely. I also get to share all the stuff I learn with people who are trying to figure things out – like I was trying to do just a short time ago. I love it when I can help someone overcome a hurdle or difficulty, it makes my day worthwhile.
For the quickest start ever for your blogging career, download my Ultimate Starter Kit for bloggers. It is an hour long video that walks you through the whole process in step by step format so you can just follow along and stop and start the video as you need to.
For those of you who would prefer to know a little more about blogging before you actually get your feet wet, read on…
Note –This post includes adverts and affiliate links which means if you make a purchase through any of these links I’ll earn a small commission at no extra cost to you. It helps me support the running of this website and continue to publish helpful content. I use whatever I promote for my own business, which is why I’m happily an affiliate! Thank you for your support!
That paragraph above, I’ll tell you a bit more about that later, for now let’s get stuck in to what a blog is and what you can do with it.
A blog is simply a collection of posts on a website. Imagine a blog is a magazine. The posts are simply the articles within the magazine. A blog post is just an article, much like this one, that is designed to inform, inspire, educate or entertain its reader. It may also be a way of making an offer to a reader, but I’ll get to that later.
This post, for example, is about blogging for beginners. It is informing and educating you as to what a blog is and how to use it. I hope it might be a little inspiring too and that you will go on and start one of your own.
Most of the people I work with ask the following questions about blogs, so I thought I would start with answering these…
The short answer is no. There are plenty of free blog sites for you to join such as Tumblr or blogger.com. You can simply add your blog to the thousands that are already on these platforms.
The downside to this is that people won’t necessarily get to know you or your blog as an individual as you will be lumped in amongst so many others.
You can overcome this by getting your own domain for free from somewhere like wix.com, GoDaddy, Squarespace or many other website service providers.
But before you rush off and choose your free website I want you to consider why you are starting your blog. Is it just for fun or a hobby?
If the answer is yes then go and grab your free blog from any of the places mentioned above or from any other provider of free websites.
If the answer is no, you want to run a serious blog that you can perhaps turn into a business at some point then you will not want to get a free website. I have written a detailed post about why not here so please go and read it and then come back. I’ll wait here while you go and do that….
Okay, so now you know why going down the free route is actually going to end up costing you more both in terms of money and reputation, and why I therefore don’t recommend it.
In case you didn’t go and read the post, don’t lose heart. You can still start a blog for just a couple of pounds or dollars a month. My Ultimate Starter Kit will talk you through how to do this.
Short answer again, ANYTHING. There are blogs about literally everything you can think of, from fishing and football to the latest space walks and knitting patterns. Honestly, if you can think of it then someone is blogging about it.
The secret is to blog about something that interests you and that you are passionate about. This will prevent you from becoming bored somewhere down the line.
Blogging is a slow slog. It takes a long time to get traction and build subscribers and visitors to your blog. You will need something that you are interested in to keep you motivated when you feel you are just talking to yourself – and you will feel like that at the beginning.
You might be a gran and want to share tips and hints for other grans who are looking after their Grandkids while the parents are at work. Best baby products, free activities, local clubs or money off vouchers. Honestly, if you can think it, you can blog about it.
You may be a keen gardener and want to share you love of plants with others. You may have an illness that you have been battling with and want to share your experiences with others. It might be that you want to share your knowledge or skills with others or you might want to teach something that you have learnt recently.
Here are some examples of great blogs about all sorts of things:
You notice that twinsmommy is blogging about being the mom of twins. Yes you can be that niched.
The idea of blogging is to try and reach a particular audience. You can see from the list of examples above that there is a knitting blog which is obviously attracting people who like to knit, an adventure blog for those who love travelling, a fashion blog – speaks for itself, and so on.
Each blog is trying to reach a specific audience, an audience that is interested in that particular topic. People who are searching for information on that topic will enter certain keywords into the Google or Bing search bar, and a blog with those keywords contained in it will be listed as a result.
For instance, I entered keywords like “fishing blogs” to find the example I used above. You will have entered keywords into Google when you have been looking for things online and Google will have presented you with about 54,000,000 results, one of the top 10 is probably the one you clicked on to read.
So to put it simply, the people who read your blog are the people who are searching for information about your topic online.
Unfortunately it’s not that simple to get readers to come to your blog as you are competing with those 53,999,999 other results.
I won’t go into the ins and outs of SEO (search engine optimisation) in this post as I promised not to get into that techno-babble speak and to keep it simple, but if you want to know how it works I have created a whole guide about it that you can download for free here.
There are simple things you can do to help your blog get noticed though so don’t start thinking about giving up before you even get started.
Social media is a great way of getting traffic to your blog, especially in the early days and until you start getting ranked by Google and other search engines. Let your Facebook/Instagram/Twitter or Pinterest followers know that you have published something, share it on the platform with a link back to your site.
There are many ways that you can let people know that you have published a blog post. I will tell you a couple of easy ways here:
Ping-o-matic.com is a way of notifying a whole host of search engines around the globe that you have published a new post. Some blogs do this automatically so you would have to check yours to see if it does. If not, you simply go to Ping-o-matic.com and enter your blog URL and title and make sure that all the little radio boxes are checked and then hit the send Ping button at the bottom.
Add share icons to your blog. You can do this with a simple plugin such as Sassy Social Share. If you look to the left of this post, or the top and bottom, you will see there are social media icons such as Facebook, Twitter, Pinterest and Linkedin. If you click one of these buttons it enables you to share this post on your social media platforms, but I can share it on mine too.
Once I publish a post I make sure that I share it on all the social media sites that I have profiles on so that I give more people the opportunity to see it and therefore click on it. Once they click on it they will be taken straight to that post on my website where they can read the whole post.
This is a bit too technical for this post as it involves going into detail about search engine optimisation and keywords and tags and all those words I promised I wouldn’t use here.
But if you are really interested you can read this post here where I tell you exactly how to beat the odds and get your post on to PAGE ONE of Google and for free.
Choose a topic that gives you scope. For example you would never run out of ideas if you were blogging about gardening as there are so many flowers, shrubs, trees, gardening tasks, gardening tools and garden sheds to talk about.
You would need to think about what your reader might find useful and valuable. You may write many different blog posts around the same topic but maybe using different keywords or perhaps you might change how you present the information.
Google would help you too. You can key into the search bar the topic of your choice and see what it comes up with. All of these results and titles are potential blog posts for you to write.
Yes you can. Many bloggers have turned their hobby into a business and many more started their blog with the intention of monetising it.
There are lots of ways that you can make money from your blog. Remember that paragraph at the top in italics, the one that mentions affiliate links? Affiliate marketing is just one way that you can monetise your blog and is probably the easiest way for a new blogger to get started.
You can read more about how to make money from your blog in this post that I wrote a while ago. Not surprisingly, it is one of my most read posts. Read it here.
This is the easiest bit of all. Download my Ultimate Starter Kit for Brand New Bloggers and I will walk you through the whole process in my video. All you need to do is follow along with me. I share my screen and show you exactly what to do and how to do it, it couldn’t be simpler.
If you prefer, I can mentor you through the whole process. You can find out more about this option here.
I hope that my blogging for beginners post has helped to answer at least some of your questions, if you have others then please put them in the comments below and I’ll do my best to answer them.
If you have enjoyed this post I would love it if you could share it so that others might get their questions on starting a blog answered too. I have included some popular social media icons so please just click away.
Psssst! I’ve just started a brand new community on Pinterest and I would love for you to come and join me. It’s called Blogging for Beginners. The community, as it grows, will give lots of hints, tips, ideas and strategies to help you to grow your blog faster – not just Pinterest stuff either, so come and have a look by clicking here.
P.S. I’ll be back, as usual, in a few days with some other useful tidbit or tool that I’ve found on the internet, (usually free) so make sure you look out for me. If you don’t want to miss anything why not subscribe to my blog and I’ll send you a quick email when I’ve published something new.