Beware of Free Websites!

Beware of free websites.
Beware of Free websites, they are not as cheap as you think!

Beware of Free websites – they are not as cheap as you might think!

For the last year or so, I have been helping small business owners and people who want to become self-employed with their websites. I have heard some horror stories about people being ripped off or just plain misled.

Continue reading “Beware of Free Websites!”

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Why We Put Off Starting a Business

ponderingWhy we put off starting a business can be down to a number of factors. I have spent the last couple of years helping people to become self-employed or start their own business and these are some of the things they told me had put them off starting.

Fear of leaving their current “safe” employment.

The security that employment offers is a strong motivator to stay put. Knowing exactly how much we are going to pick up each month gives us a warm and safe feeling. We feel secure. Our families feel secure.

The reality is though, that today there is no longer such a thing as a job for life. People are being made redundant from all walks of life and those that are not made redundant then have to do the work that those who have been made redundant used to do. More staff are taking time off due to stress related issues now than at any other time.

Continue reading “Why We Put Off Starting a Business”

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Business Support in West Midlands

I have recently moved from Worcestershire to the West Midlands, just outside the Wolverhampton area. I have, in fact, come home.  I was brought up around here and it is nice to be back for a while at least.

I offer a bespoke business solution service to businesses large and small around the Wolverhampton, Black Country and wider West Midland area. This means that I can work with you on a one to one basis to solve your individual specific business problems.

I am not what you would think of as a traditional coach, although I can do this too if you want me to. I generally don’t follow a pre-scripted route where I ask you the same questions I have just asked the 3 previous clients. I don’t expect you to come up with all of your own answers, I feel that this is why you would need a coach – to help you find those answers. I will just turn up with a blank sheet in my note book and simply ask you “what do you need me to help you with?”

I have been running my own business for a number of years now and know the problems that both large and small businesses face. Small businesses owners are often the victims of overwhelm. There simply aren’t enough hours in the day to get everything done that needs to be done and you simply can’t learn everything you need to know all at once.

For larger businesses it is problems such as change management, staff motivation and engagement issues, keeping up to date with competitors and maintaining your profitability in an increasingly difficult marketplace.

My services are bespoke and will be designed around you. I can help with all manner of things from designing websites and writing content and marketing material to everyday admin tasks such as letter writing or creating spreadsheets. I also work alongside partners who specialise in HR and Recruitment. The point is, I can help you solve whatever problem you are currently facing in your business for a very reasonable price – and, if your business is based in Wolverhampton or the Black Country I can give you 12 hours of support absolutely FREE.

How many hours have you spent trying to create a spreadsheet that will enable you to do your accounts quickly or keep track of your customers? How many hours have you spent trying to figure out the best way to market your business online? How many hours have you spent trying to find information for your content on your blog or social media posts? How many hours have you not been spending on money producing activities?

One of the best things you can learn as a business owner is what your skills are. Know your strengths and accept your weaknesses. The things that you are good at you should be concentrating on and the things you are not so good at you should find someone who is. Yes I know you are saying well I would say that wouldn’t I?

But think about it for a moment. How many hours did you actually spend trying to figure things out when you could have spent that time doing whatever it is that you needed to be doing to make money? How much did that time actually cost you in lost revenue? Even though you might not see it, I can promise you there will be a cost.

Let me explain. Say you are a painter and decorator. You make your money by being out at someones house or business painting and decorating. You will have worked your price out based on time taken to complete the job and materials needed. Let’s say you charge £150 per day + materials for argument sake. This means that if you work an 8 hour day you charge £18.75 per hour. Therefore, for every hour you spend doing something that is not painting and decorating it is costing you £18.75. The fact that it is something you are not good at means that you are spending a much longer time on figuring it out than someone would who knew what they were doing and therefore it is costing you much more than it should have.

Lets say you are trying to put an advert on Facebook and it is your first time doing this. The likelihood is that it will take you at least a day to figure it out so this is £150, it will also likely mean that you don’t know how to target your audience so your daily budget is being wasted on people who are not really interested in what you have to offer so say another £10 per day. For someone like me who does this kind of thing regularly I could have it all sorted in about 4 hours for you (including specifying your audience). This would have cost you £100 – a saving of £60 although I bet you were thinking that it would save you £100 by doing it yourself.

This was the best lesson I learned from my business coach – work smarter not harder. Outsource what you can’t do yourself and spend more of your time and energy on the things you are good at and can turn into income.

I hope you have found this post useful and if you would like to talk to me about any current business problems you have, please contact me by any of the methods below and I can let you know whether you qualify for the FREE support too.

 
The Benefits Of Working From Home

Lynne Thomas.
Business and Life Coach

07736 396519.

info@lynne-thomas.com

skype lynne.thomas33

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How To Change Your Business Address on Facebook

Facebook don’t make changing your business address or details very easy but I have managed to find out how to do it and thought you might like to know too as it could save you hours of frustration. Thank you Paola for this brilliant nugget of information.

 

1. Click “About” on the left side of your Page
2. Click “Edit Page Info” on the right
3. Next to “Category,” remove ALL categories you have listed, and enter in “Local Business” as your ONLY category.
4. Now you should be able to edit your location. Once you are done, you can go back to Category, delete “Local Business” and replace with the categories that you wish to have listed for your business.

Posted on Wednesday by Paola Pinello Hinton

I hope you find this useful and please have a look in the search bar for anything else that you may need to know.

 

 
The Benefits Of Working From Home

Lynne Thomas.
Business and Life Coach

07736 396519.

info@lynne-thomas.com

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Real Business Support

Business support for youDo you sometimes wish that there was someone around to give you a helping hand? Someone who would actually work with you, listen to you, support you and help you to achieve your goals. Then your wish is granted.

There are so many business coaches and mentors around that promise to help you to achieve your dreams but really they want you to help them achieve theirs. They have a prescribed approach to your coaching where you are expected to follow a programme or regime. They will try and fix things that are not broken and change things you were quite happy with. What they won’t do, however, is sit and listen to what you actually need help with – precisely what you need you need help with, and then work with you on a plan of action to achieve that specific outcome.

I like to think that I offer a different approach. I can help you with many of your business problems from writing letters to creating websites. I can help you to come up with processes to make life easier and less stressful as a business owner, and I can help you to create great content for advertising copy, posts and pages for your website.

I actually work with you. I come to your place of work, or you can come to mine, or we can Skype, and we work together on whatever it is that you need. There are no pre-conceived ideas about what you need or what you should be doing. I will simply ask “what do you need me to do?”

I’m not one of those coaches who just keep asking the same questions in a multitude of different ways and I am not one of those coaches who expect you to come up with your own answers. If you could do that then what would you need me for? Right?

I do think that some form of learning has to take place though. If I teach you to fish you will be able to feed your family for ever, if I give you a fish then you will have just one meal. The idea of coaching is to pass on information so that you become more competent as you learn from me and are then able to do more things for yourself.

I do know that it is sometimes difficult to grasp things when you are trying to keep so many different plates spinning all at the same time. There is not the brain capacity to be able to learn absolutely everything that your business needs you to know. You want to be able to get everything you need set up but can only learn one thing at a time.

I know this because it is exactly how I felt when I started my business. I knew I needed a website and then I needed to market that website. I knew I needed a system for recording my income and outgoings. I knew I needed to advertise my services and I knew I needed to write posts and training material for my website and my workshops. There were just not enough hours in the day.

It is with this in mind that I offer my services to you, to help you on your way so that you can get everything done that you need to do but only have to worry about learning one bit for now. You can rest easy in the knowledge that everything is taken care of, and as I work alongside you, you will know that everything is as you would want it to be.

I can guarantee that you will get more done, spend less money, have more time and be far less stressed if you get some help to begin with. What you spend a whole day trying to figure out, I could probably do in half an hour or so. How would you rather spend your day?

If you are struggling to get everything done in your business and you would like some help with the basics then please don’t hesitate to contact me. You will find my prices are extremely reasonable and affordable and they are all posted on this website – I don’t hide anything so you can see upfront what things are likely to cost.

For example, building you a website with up to 5 pages, putting in content for you such as posts and images, starting a blog for you and teaching you how to add more yourself would take about a day so £200 in total. The site is yours and the admin rights are yours and I will show you how to add more pages when you need to so there is no need to pay any more money ever. The domain name and hosting service will cost you no more than £25 per year – No monthly subscription.

If you would like to know more then please contact me by any of the methods below for a no obligation chat.
The Benefits Of Working From Home

Lynne Thomas.
Business and Life Coach

07736 396519.

info@lynne-thomas.com

skype lynne.thomas33

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How To Choose Better Keywords

Wouldn’t it be great if you knew what people were actually searching for and what keywords they were using?  Well the good news is that this information is freely available on Google.

If you can’t decide what keywords to use in your advertising then this tool is just for you. You simply enter the keyword or phrase you are thinking of and Google will tell you how many people have searched using those exact words. This way you can make a more informed choice as to which keywords you go for and how much you are willing to bid for them.

You will first need to go to https://adwords.google.com/um/GetStarted/Home? to create an adwords account with Google. You will then need to create a campaign. This doesn’t have to be a real campaign so go ahead and put some things in the boxes or just click save and continue at the bottom of the page. This will then take you to the tool where you enter your key words.

If you look below you can see one I did a while ago. I simply entered the keywords and google tells me how many people have searched using those terms.

Picture_of_keyword_planner

 

 

 

 

 

 

 

So that’s it, really simple and totally free to use. You will never have to just guess or wonder again whether your keywords are any good.

I hope you found this post useful, if so keep your eyes peeled for other useful tips and links.

 

Lynne Thomas.
Business and Life Coach

07736 396519.

info@lynne-thomas.com

skype lynne.thomas33

 

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Free Training For Your New Business

Are you looking for some free training for your new business? Then maybe we can help?

Starting a new business is a daunting thing. Is it going to work? Are you going to be able to attract customers? Are you going to be able to make enough sales to keep you in business? These are in addition to the decisions you have to make such as how to get a website, where to find information on social media advertising and what should you be doing about keeping a record of your income and outgoings. It’s enough to drive you mad just thinking about it – and this is before you even begin doing it.

The good news is there is help available and it could be FREE! I partner with several companies and one of them has secured funding to offer 12 hours of support to new businesses within the Wolverhampton and Black Country areas. If you are a newly registered business in these locations then please get in touch.

If you are not within these geographical areas but would still like support with your new business then please contact me as I will sort something out for you if you tell me you have read this post.

  • We can help you set up simple spreadsheets and monitoring systems for your business to get it off to a good and organised start.
  • We can help with websites and social media activity
  • We can help with advertising your services locally or worldwide
  • We can help you create templates for letters, invoices, quotes etc
  • We can help you set up databases to keep track of your customers

I turn up with a blank piece of paper not a pre-prescribed solution so that we can work around your own business and personal needs.

For more information please contact my partners Access to Business (but please tell them I referred you) or contact me direct by any of the methods below. All we will ask for is that you sign some paperwork to prove your business is registered and genuine and that we are working with you for 12 hours. There is an option to continue the support after completion of the 12 hours and this charged at £30 per hour, but there is absolutely no obligation to do so.
The Benefits Of Working From Home

Lynne Thomas.
Business and Life Coach

07736 396519.

info@lynne-thomas.com

skype lynne.thomas33

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Free Business Support

Do you have a business in the Wolverhampton or Black Country area? If so you can claim up to 12 hours of FREE business support.

I work with partners around the area and one of them, Access to Business, has managed to secure funding to help businesses in these areas to grow and develop. There is no catch, all you need to do is sign a bit of paperwork to prove you exist as a business and that we are working with you and that’s it. There is absolutely no obligation to pay for further hours, unless of course you would like to, and the support can be for whatever you need.

Some of the things we can help with are:

  • Creating, updating and editing websites
  • Social media activity
  • Advertising campaigns
  • Spreadsheets and simple accounting measures
  • Admin – creating templates, letters, invoices and developing systems
  • Business planning
  • Attracting customers online
  • Getting your business found online

The support will be personal and bespoke for you. Tell us what you need and we will come to your business (or you can come to ours) and we will work with you to solve your problems.

You can decide how you take the 12 hours so I could work with you for an hour a week for 12 weeks on a longer project or 12 hours over 2 days if that would suit you better.

Please contact us for more information either by speaking to Access to Business (please tell them I referred you) or contact me by any of the methods below.
The Benefits Of Working From Home

Lynne Thomas.
Business and Life Coach

07736 396519.

info@lynne-thomas.com

skype lynne.thomas33

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Business Coaching in Worcester & West Midlands

Hi I’m Lynne and I have been running my own business for a few years now. I come from a corporate background and know how difficult it is to change your mind set from employee to entrepreneur.

I have spent the last 20 years in roles that included training, mentoring, tutoring and assessing. I have trained people in all sorts of things from Maths and English to spreadsheets and IT, in occupational qualifications like management, team leading, business administration and customer service to becoming self employed for the first time. I have also helped people get a website up and running and I have helped them to advertise their goods and services online to the right audience.

For the last 18 months I have been working online learning about marketing using social media, writing blogs, marketing products and services, designing and building websites, affiliate marketing, email marketing and so much more.

I am one of those people who just can’t stop learning. I enjoy it and I enjoy teaching and supporting others and that is why I am one of the most diverse businesses coaches around today. I have helped managers develop problem solving techniques, I have helped garages become more organised through really simple database development, I have helped people register their business online, I have coached them via Skype on mind set and how to focus and set goals as well as a whole host of other things.

I think that business is a scary place. Everyone thinks you know what you are doing and you like to look like you do. But truthfully, most of us are just making it up as we go along. That is fine as long as you are moving in the right direction but most of the time we aren’t. I know I spent a lot of time and money doing things I didn’t need to do when I first started out. I looked around for advice on the internet and fell for every promise I came across. Lesson learned!

I am now very choosy about the people I get advice from. I want to know about them and their background. I want to know that they are genuine and that they can genuinely help me with my problem rather than just droning on about how good they are at something entirely different. I want to know that when I ask a question I will get an honest and helpful answer. I want to know that this person is going to be there for me when I need them and not just take my money and run.

I guess most people are the same and the more practiced a business person you become, the more choosy you will become. You want value for money and you want to be able to see results quickly as time is money. You also want someone who will listen to you and sincerely want to help you to achieve your goals and dreams.

I try to be all of the above. I am not perfect by any stretch of the imagination, but I am passionate about helping people, as my 20 years of doing it would testify. I have had some lovely feedback and testimonials from former and current clients and it is this that puts a smile on my face and makes me realise what a fantastic job I have.

If you would like to get to know me a little better then please don’t hesitate to contact me. I coach over Skype so if you are not in the local area don’t worry. You can reach me by any of the methods below.
The Benefits Of Working From Home

Lynne Thomas.
Business and Life Coach

07736 396519.

info@lynne-thomas.com

skype lynne.thomas33

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How To Persuade Your Customers To Buy From You

Since the dawn of time, merchants have been working on the powers of persuasion to attract new customers. The better at this they became the richer they got. Knowing how to overcome objections, handle questions, create a sense of need or urgency and being able to pin point your customer’s needs and match them to the benefits of your product or service are skills that are as vital today as they were back then.

I have recently been on holiday and needed something to take with me to read on the endless hours on the sunbed. I had been recommended a book by one of my coaches that delved into the psychology of sales. Although this is not the usual type of book that I read on holiday I thought I would give it look.  I had been told that it explored how we respond to certain triggers and why this is so. It gave a peek into the minds of the most successful copy writers and sales people and shared their insights. It looked at the science behind the claims and gave empirical evidence as to why something worked and how it had been tested. It gave 7 simple tricks to being able to persuade people effectively – without manipulating or coercing them.

I took the book out of my bag on the aeroplane (yes I bought an actual book ). I opened it with a slight feeling of “I wish it was a good Jack Reacher story” but by the end of page 2 I was intrigued. I read on and by day 2 of my holiday the book was finished. I LOVED it. It was funny, educational, inspirational and informative. Nothing like the stuffy text book I thought it was going to be. It gave me lots of science behind the facts, which I loved, and as I am a student of psychology I particularly liked all the stories that were attached to the “lessons.”

I don’t often recommend books as I know lots of people today prefer to watch videos or get their education by other methods but I felt I couldn’t not let you know about this one. If you want to know how to win over a customer, how to get them to agree to your price without argument, how to get them to recommend others for you, how to get them to sign on the dotted line there and then – then you have to read it.

I have taken the lessons learned in those 2 days on my sunbed and now apply them in what I do on a daily basis and it is making such a difference. I no longer have to hope that someone will agree to whatever I am proposing but almost know they will –  this is such an eye opener and has been a great help to both me personally and my business. I think that the extra sales I will make this year because of what I have learned from the book will pay for that holiday – how good is that?

So what is the name of this wonderful book I hear you ask. Well it is the Psychology of Persuasion by Robert B Cialdini and I have included a link to Amazon where you can purchase it in either book or electronic format.

I thoroughly enjoyed it as a book in its own right but learned so much from it as well and I hope you do too!

The Benefits Of Working From Home

Lynne Thomas.
Business and Life Coach

07736 396519.

info@lynne-thomas.com

skype lynne.thomas33

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