Support For Small Businesses In The Black Country

Support for small businesses in the Black Country has had a boost in the last year or so with funding being made available from the European Social Fund. But although the funding is there, lots of small business owners are unaware of its existence.

 

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How To Find People Who Want To Buy From You

How to find people who want to buy from you
How to find people who want to buy from you

If your are wondering how to find people who want to buy from you then you are not alone. It is probably the most common thing for business people to wonder about. How can you find people who actually WANT to buy what you are selling?

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Are You About To Give Up On Your Business?

Are you about to give up on your business? Do you feel that you are wasting your time and you will never be able to make it work? Is there just too much to learn and too much to do? You need to change your mind, and here’s why….

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The 3 Best Ways To Get More Customers

 

The 3 best ways to get more customers are also the easiest ways – in my humble opinion. They are things that you can start doing today without having to have lots of training or lots of money. Here they are…

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Beware of Free Websites!

Beware of free websites.
Beware of Free websites, they are not as cheap as you think!

Beware of Free websites – they are not as cheap as you might think!

For the last year or so, I have been helping small business owners and people who want to become self-employed with their websites. I have heard some horror stories about people being ripped off or just plain misled.

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Why We Put Off Starting a Business

ponderingWhy we put off starting a business can be down to a number of factors. I have spent the last couple of years helping people to become self-employed or start their own business and these are some of the things they told me had put them off starting.

Fear of leaving their current “safe” employment.

The security that employment offers is a strong motivator to stay put. Knowing exactly how much we are going to pick up each month gives us a warm and safe feeling. We feel secure. Our families feel secure.

The reality is though, that today there is no longer such a thing as a job for life. People are being made redundant from all walks of life and those that are not made redundant then have to do the work that those who have been made redundant used to do. More staff are taking time off due to stress related issues now than at any other time.

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Business Support in West Midlands

I have recently moved from Worcestershire to the West Midlands, just outside the Wolverhampton area. I have, in fact, come home.  I was brought up around here and it is nice to be back for a while at least.

I offer a bespoke business solution service to businesses large and small around the Wolverhampton, Black Country and wider West Midland area. This means that I can work with you on a one to one basis to solve your individual specific business problems.

I am not what you would think of as a traditional coach, although I can do this too if you want me to. I generally don’t follow a pre-scripted route where I ask you the same questions I have just asked the 3 previous clients. I don’t expect you to come up with all of your own answers, I feel that this is why you would need a coach – to help you find those answers. I will just turn up with a blank sheet in my note book and simply ask you “what do you need me to help you with?”

I have been running my own business for a number of years now and know the problems that both large and small businesses face. Small businesses owners are often the victims of overwhelm. There simply aren’t enough hours in the day to get everything done that needs to be done and you simply can’t learn everything you need to know all at once.

For larger businesses it is problems such as change management, staff motivation and engagement issues, keeping up to date with competitors and maintaining your profitability in an increasingly difficult marketplace.

My services are bespoke and will be designed around you. I can help with all manner of things from designing websites and writing content and marketing material to everyday admin tasks such as letter writing or creating spreadsheets. I also work alongside partners who specialise in HR and Recruitment. The point is, I can help you solve whatever problem you are currently facing in your business for a very reasonable price – and, if your business is based in Wolverhampton or the Black Country I can give you 12 hours of support absolutely FREE.

How many hours have you spent trying to create a spreadsheet that will enable you to do your accounts quickly or keep track of your customers? How many hours have you spent trying to figure out the best way to market your business online? How many hours have you spent trying to find information for your content on your blog or social media posts? How many hours have you not been spending on money producing activities?

One of the best things you can learn as a business owner is what your skills are. Know your strengths and accept your weaknesses. The things that you are good at you should be concentrating on and the things you are not so good at you should find someone who is. Yes I know you are saying well I would say that wouldn’t I?

But think about it for a moment. How many hours did you actually spend trying to figure things out when you could have spent that time doing whatever it is that you needed to be doing to make money? How much did that time actually cost you in lost revenue? Even though you might not see it, I can promise you there will be a cost.

Let me explain. Say you are a painter and decorator. You make your money by being out at someones house or business painting and decorating. You will have worked your price out based on time taken to complete the job and materials needed. Let’s say you charge £150 per day + materials for argument sake. This means that if you work an 8 hour day you charge £18.75 per hour. Therefore, for every hour you spend doing something that is not painting and decorating it is costing you £18.75. The fact that it is something you are not good at means that you are spending a much longer time on figuring it out than someone would who knew what they were doing and therefore it is costing you much more than it should have.

Lets say you are trying to put an advert on Facebook and it is your first time doing this. The likelihood is that it will take you at least a day to figure it out so this is £150, it will also likely mean that you don’t know how to target your audience so your daily budget is being wasted on people who are not really interested in what you have to offer so say another £10 per day. For someone like me who does this kind of thing regularly I could have it all sorted in about 4 hours for you (including specifying your audience). This would have cost you £100 – a saving of £60 although I bet you were thinking that it would save you £100 by doing it yourself.

This was the best lesson I learned from my business coach – work smarter not harder. Outsource what you can’t do yourself and spend more of your time and energy on the things you are good at and can turn into income.

I hope you have found this post useful and if you would like to talk to me about any current business problems you have, please contact me by any of the methods below and I can let you know whether you qualify for the FREE support too.

 
The Benefits Of Working From Home

Lynne Thomas.
Business and Life Coach

07736 396519.

info@lynne-thomas.com

skype lynne.thomas33

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How To Change Your Business Address on Facebook

Facebook don’t make changing your business address or details very easy but I have managed to find out how to do it and thought you might like to know too as it could save you hours of frustration. Thank you Paola for this brilliant nugget of information.

 

1. Click “About” on the left side of your Page
2. Click “Edit Page Info” on the right
3. Next to “Category,” remove ALL categories you have listed, and enter in “Local Business” as your ONLY category.
4. Now you should be able to edit your location. Once you are done, you can go back to Category, delete “Local Business” and replace with the categories that you wish to have listed for your business.

Posted on Wednesday by Paola Pinello Hinton

I hope you find this useful and please have a look in the search bar for anything else that you may need to know.

 

 
The Benefits Of Working From Home

Lynne Thomas.
Business and Life Coach

07736 396519.

info@lynne-thomas.com

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Online Marketing

Online marketing imageWhether you are an established business or one that is just starting out, you will, at some point need to do some marketing. A lot of marketing these days is done online as this is where most of the population spends it time.

Knowing how to write good advertising copy will help you attract more of the customers that you are looking for, for less money. Knowing what keywords to use, what makes a good headline and how to take your customers down the slippery slope to a sale is the key to getting more sales and therefore more profit.

Knowing how to profile your ideal customer will mean that you can target your adverts to more specific audiences which will mean that you spend less on advertising and make more in sales.

If you thought that the only way to advertise or market your business was by spending money then think again. I can show you how to do it for FREE. It will take longer to attract your customers but it is an alternative if you have little or no marketing budget.

Knowing which platform to use is also vitally important. You need to be advertising your goods or services where your potential customers are hanging out online and I can help you identify this and show you how to target them. I can even tell you what time to put things out on the various social media platforms like Instagram, Facebook, Pinterest, Twitter and Linkedin – you want to be posting when most of their users on online.

Knowing what not to do is as important as knowing what to do if you want to save lots of wasted money and time. I will help you avoid the pitfalls that lots of businesses fall into when running advertising campaigns, I will also give you lots of free tips and links to free sites and support.

So if you are thinking about marketing online but are not sure how to start then please contact me by any of the methods below.

Lynne Thomas.
Business and Life Coach

07736 396519.

info@lynne-thomas.com

skype lynne.thomas33

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Help With Attracting New Customers

Customers imageAll businesses have the same basic need – to be able to attract new customers. Unfortunately, this is one of the most difficult things for new businesses to do. There are problems like lack of advertising budget, knowing who exactly your customer is and where to find them, knowing how to go about advertising on Google or social media sites and not having the technical know how to figure it all out yourself.

I have spent the last 2 years marketing goods and services online. I have learned the basics of Bing and Google, Linkedin and Pinterest and I have mastered Facebook. I am now learning how to sell products on Amazon as a Professional Seller and getting my own brand out there. I will let you know how that goes…

The first thing you need to do when trying to attract new customers is to learn who they actually are. This might sound stupid but hear me out. You need to know how old they are, where they live, how much they typically spend, how much they typically earn and what other related goods and services are they already buying.

You might be thinking that finding all this information out will take days or weeks of research. Not true. I can work with you to find all this information out in just a few hours. It is just a question of knowing where to look.

By knowing your customer well, you will have a better idea of how to target them in your website content and advertising copy. If you try and please everyone then you will end up pleasing no-one and this is why most businesses struggle to get new customers.

If you are struggling to find customers and would like some help then please contact me by any of the methods below.

 

Lynne Thomas.
Business and Life Coach

07736 396519.

info@lynne-thomas.com

skype lynne.thomas33

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