There is little point going to the trouble of writing a great post and then having no one read it. The whole idea of your posts is to get them read by as many people as possible, either to promote your website or to help you sell a product or service. So how can you syndicate your post is important.
The easiest way is to add share buttons to your website like you can see at the bottom of this post. Once you have published it, you just click on each button and share your content with those platforms. People who are interested in your information can then find you that way.
Another way is to turn your post into a pdf using printfriendly.com and then submitting it to an online magazine such as issuu.com. Most magazines will want your content to be shared with them before you promote it to other sites, so do this first and then once accepted and published you can then share on Facebook Twitter, Instagram etc.
You can use the Google search tool https://www.google.com/webmasters/tools/googlebot-fetch? which will index your post so that when someone searches your keyword Google will put your content in front of them. The better at this you get, the further up the pages you will get on Google. Be consistent with your posts, make sure your keyword is not highly competitive and make sure your content is totally unique. Also make sure you include your keyword in your title, your page url and your meta description.
Use Pingomatic.com to promote your content to many online subscription sites and magazines. This will greatly increase your viewing potential.
Publish it on Linkedin if you feel it is appropriate. You can also post it on your fan page in Facebook as a pdf or as a normal post. Sometimes having a pdf of a published article can add credibility to your content.
Use Yeost plugin to help to optimise your keyword for Google. It is a free plugin and simple to use. It will show you for each post what you need to do to improve your chances of being seen by as many people as possible.
Syndicating your posts is a free way to get you noticed by hundreds or thousands of people. Without syndication you are just hoping someone will happen upon your website or post and this is very unlikely given the amount of content on the internet.
Of course, this is a big subject and way beyond the scope of this single post. I hope I have given you some things to go and research further, but as always, if you need any help or further information then please don’t hesitate to contact me on one of the methods below. I would be very happy to help you to syndicate your post.